Why Women of ALPFA

Women of ALPFA recognizes that Latinas have two sure things going for them: they are women and they are Hispanic. Sometimes, unfortunately, this is a double edged sword and gender and ethnicity get in the way of recognizing an individual for who she is and what she is capable of.

Women of ALPFA (WOA) is a platform for Latinas to be recognized for who they are and for what they do, helping them jump to higher grounds, be it into a first job or into a boardroom. WOA supports professional Latinas by being true to its mission of providing career development opportunities, further education and a solid network of other professionals that encourage, challenge and inspire them. WOA is an opportunity in itself, through its committee, to participate in the exciting process of helping Latinas reach excellence and of reaching it oneself.

WOA also seeks to help professional Latinas successfully incorporate themselves in the workforce, while maintaining pride for who they are, which is a direct result of where they come from. One of the most important qualities attributed to working Latinas is their heritage. Studies of American businesses have shown that this heritage results in executive Latinas displaying an impressive work ethic, aptitude for collaboration, cultural fluency and community outreach.

WOA is not only for Latinas, it is for anyone who recognizes the value of Latinas in the American workforce and wants to help them continue to add value to corporations and to the economy through their businesses, as well as through their purchasing power.